Explore the opportunities of SaaS for growing your software business.
Do you know Davy Kestens? He founded his software company SparkCentral (formally known as TwitSpark) in 2011, raised more than 5 million dollars and has 16 people working for him, with customers like Delta Airlines, Brussels Airlines or Volkswagen. Or Woorank, the company of Jean Dereley. They are based in Brussels, founded in 2011, 18 people. These are just 2 examples of Belgian software companies that grow and scale fast thanks to SaaS. Software is eating the world, isn't it.
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What about your software offering?
Of course, for them, it was easy, they were SaaS from day one. For most software companies in Belgium, the situation is more complicated: Your current offering is complex and requires tweaking and tuning for each customer, you face long sales cycles, your software architecture and technology was never intended to be used across the Internet by multiple customers at once. All this is preventing you from growing your business through a SaaS model. And while we are at it, all this Cloud/IaaS/PaaS/SaaS stuff is pretty overwhelming, isn't it.
"My Software as a SaaS?" bootcamp
Enter the "My Software as a SaaS?" bootcamps: In 3 afternoon sessions, we will bring you up to speed with the whole idea of a SaaS business and identify with you the roadblocks you might encounter on your way to a scalable SaaS offering. We'll also bring you in contact with experienced entrepreneurs that went through this journey before you. After those 3 afternoons, you'll understand how you might benefit from going SaaS.
Target Audience: Decision makers (CEO, Founders, CTO) of software companies that are considering SaaS to grow their business but currently do not have a SaaS offering yet.
Dates: April 30th, May 15th (new date!!) and May 20th, 13:00 – 18:00
Format: 3 highly interactive afternoon workshops, with homework and coaching in between the sessions, for a limited audience, max. 8 companies.
April 30th 2014: The Big Picture
Introduction to SaaS and how it differs from a "traditional" software business, with a focus on the whole business model.
What is SaaS, why SaaS, why SaaS now – definition and trends
Differences between a "traditional" software company and a SaaS company
Product definition, Operations, Speed
SaaS Revenue Models and financials
Top 10 things to do and not do for SaaS companies when it comes to security & privacy
Case study: a Belgian SaaS entrepreneur
May 15th: Discovering a SaaS Offering
Introduction to Lean Startup
Discovering what SaaS offering works and for whom
Building scalable channels and customer relationships
Case study: a Belgian SaaS entrepreneur
May 20th: Product, Technology and Processes
Building blocks of a SaaS application: (IaaS, PaaS, public/private cloud)
Legacy software in the Cloud
SaaS engineering processes: introduction to DevOps
Case study: from monthly releases to continuous deployment
All 3 sessions will take place in Ghent: Gaston Crommenlaan 8, 9050 Ledeberg
Nick Boucart works at Sirris as a technological advisor in software engineering and ICT. He has 10+ years of experience in software development teams large and small. Nick fills his day coaching technology startups, helping software companies make technological choices, often on the borders of business, product and technology.
Peter Verhasselt is an engineer, jurist and strategist with a large network in Belgian high tech industry. Peter has started and led the Mistral program at Sirris that guided 70+ companies in finding the right technology strategy to enable growth.
Omar Mohout is a Growth Engineer – building repeatable, scalable customer acquisition engines for technology companies.
Ulrich Seldeslachts is the CEO of LSEC – Leaders in Security, a non-profit association focussed on creating awareness for enterprise and government on Information Security, bringing together expertise on Security and electronic Identities in Europe. Ulrich has been leading the group of information security professionals in Belgium for many years. He is founding partner of the European Security Innovation Network, bringing together the experts on information security related topics from all over the world.
Frederik Denkens is co-founder at skyscrapers, cloud hosting experts who can guide you through the options of cloud computing and help you find, build and maintain the best solution for your needs at any moment.