In Lean Startup, a lot of attention is put into discovering the right offer for the right customer segment for your SaaS product. Pricing is left a bit in the dark. Yes, you can test the willingness to pay for your SaaS offering via landing pages. You can offer free plans to attract users, give them an awesome experience and hope they convert to paying customers. Others tell you to get rid of your free plans sooner than later and go for time limited free trails. There is even anecdotal evidence that indicates that a lot of SaaS companies adjust their pricing dramatically over time. You'll find excel sheets to calculate Monthly Recurring Revenue, Churn, Life Time Value, Customer Acquisition Cost and the likes.
But what about your pricing?
All good and well, but what does that mean for your offering? How much would you charge your customers? How will you define your pricing plans? And will your pricing cover your costs (sales, storage, computing, R&D) and leave you in the end with a healthy margin?
In order to help you answer these questions, Sirris will be organizing a 2 session bootcamp in September to help you define your SaaS pricing. Together with a selected team of experts, you'll get all the elements necessary to develop a consistent pricing strategy for your SaaS offering. You will hear about the Pay Later Cash Flow model and the cash flow issues you may face as a SaaS company. Finally, you will enjoy lessons learned sessions by other SaaS companies on how they leveraged free trials and freemium sales tactics. To top it off, you'll be doing homework on your own pricing and have the chance to validate your thinking with experts.
Target Audience: Decision makers (CEO, Founders, CTO) of SaaS companies that want to get the best price for their SaaS.
Dates: September 16th and 25th, 13:00 – 18:00
Format: 2 highly interactive afternoon workshops, with homework and coaching in between the sessions, for a limited audience of max. 8 companies.
Contact us today!
September 16th 2014
The fundamental elements for pricing a SaaS solution: Pricing strategy guideline framework for SaaS vendors, M.R. Spruit, Utrecht University
Lean Pricing, pricing strategies for Startups, Omar Mohout, Sirris
Cash forecasting for the Pay Later Model, Peter Verhasselt, Sirris
September 25th 2014
Pricing your SaaS solution: feedback from experts
Case study: SaaS billing: Lionel Anciaux, Emixis
Diamant Building, A.Reyerslaan 80, 1030 Brussels
2 seats/company. For companies based in Flanders, a KMO portefeuile subsidy might be applicable.
Contact us today!
Marco Spruit is a researcher/lecturer in the Business Informatics research group at the Institute of Information and Computing Sciences of Utrecht University where he lectures in Business Intelligence and Life Sciences & Health Informatics.
Peter Verhasselt is an engineer, jurist and strategist with a large network in Belgian high tech industry. Peter has started and led the Mistral program at Sirris that guided 70+ companies in finding the right technology strategy to enable growth.
Omar Mohout is a Growth Engineer – building repeatable, scalable customer acquisition engines for technology companies. Omar is author of "Lean Pricing, pricing strategies for Startups"